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What problems does your ideal client have?

How do those problems look in your ideal client's day to day life?

What does your ideal client want? What are their desires and goals?

Why do they want what they want?

Go deeper. What are their hopes and fears?

How do they describe themselves?

Use their actual words from what they have told you, reviews they have left for you, and forms they've filled out for your practice.

What services do you offer your ideal client?

What problems do your services solve for your clients?

What motivates them to reach out for help or look for a solution?

As a therapist, you know there is no "magic wand" solution, but how would your client imagine a magic want solution looking?

With whom do you love to work?

Think about demographics (age, gender, cultural background), personality, and the needs you love to meet.

Where is your ideal client located?

Who is willing and able to pay you for the work you love to do?

Why would a client choose not to work with you?

Anything else you'd like to say about your ideal client?

What name would you like to give your ideal client?

Ideal Client Avatar Worksheet