About

My name is Emily Ferguson, and I’m the owner of Confident Private Practice. I have over 15 years of experience in people and processes management: as a Walmart assistant manager, an apartment and motel manager, a project manager for ecommerce stores, and an operations manager for therapy practices.

I have guided profitable practice owners with over 25 therapists into streamlined operations to prepare for sale and retirement, taken highly niche practices from barely paying the bills to consistently making 15% to 20% profit, helped solo practices find their groove, and helped owners of all size practices become confident in their business skills.

After receiving therapy myself and finding it highly valuable, I became an intake coordinator for a therapy practice in order to move into something more meaningful than project management for online t-shirt stores. I brought all of my project management expertise into my new role, and using the same skills I’d used to help build an ecommerce store from it’s first $1 in sales to a multi million dollar venture, I helped grow this therapy practice.

I excelled as an intake coordinator with a 50% conversion rate and honed the skills proven to convert callers to clients. I streamlined the processes for payroll, hiring, onboarding, and dismissing employees, and created surveys, email templates, and therapist trainings. I tracked what worked and what didn’t, and we did more of what worked! I created a standard operation procedure for everything.

I trained my replacement for that intake coordinator position, and continued working for that practice as an operations manager. I starting taking on more therapy practice owners as clients, and with each new client I have revised and improved each system, and customized them to meet the unique needs of that practice.

With a heart for people, a passion for therapy, and a head for business skills, I formed Confident Private Practice with the mission to help therapy practice owners become confident business owners.

I look forward to working with you!

Our Values

People-Centered: Every other value revolves around the people we serve- you, the therapists in your practice, your clients and our team. People always come before progress. Empathy, compassion, and relationships are paramount. We don’t have a workable solution, and no efficient solution is worth the time saving, unless it works for the people who are involved.

The cool thing is that when we focus on relationships first, creative solutions, time, and money often quickly follow!

Security & Privacy: we respect that we’re handling your clients' sensitive and legally protected personal health information. We follow all HIPAA guidelines, and each team member has been certified through Person Centered Tech’s Practical Application of HIPAA and Mental Health Ethics for Admin Staff.

We also respect that we're handling your private business information, and we never share your business financial or operational details.

Honesty & Integrity: we do what we say we’ll do, and if we make a mistake we own it.

Efficiency: Our goal is to streamline everything. We even find this fun! If there’s a better, faster or simpler way to do it, we make that the new process.

We Take Initiative: You hired us to solve your problems, not become another person or process for you to manage. We know this business inside and out, so we can usually hand you a solution already developed. But when new situations arise, we take initiative to problem solve.

I have been deeply involved in the world of therapy in many capacities: an intake coordinator, an operations manager, a business coach, and a client. You're an amazing therapist: you care about your clients, you do good work in the therapy office, and you'd like your bank account to reflect all your hard work and your blood pressure to come down. I would be honored if you would allow me to take the stress of running the business side of your practice off your shoulders. Let me handle that mental load, so you can do what you do best- be a therapist and the visionary for your practice!