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12 Steps to a Profitable Private Practice

business email guide help helpful how to list private practice therapy tips Jul 14, 2025

If you’re a therapist reading this blog post, you’re probably in one of two situations:

1) You’re a solo therapist or have a small group practice, and you want to start bringing in more revenue.

2) You have a small to large group practice, and the revenue is rolling in, but your practice isn’t profitable yet.

Either way, you’re likely feeling some mix of hope for the growth of your practice, but not sure where to start, and frustrated that it’s not as easy as you would have liked.

That's why I created this 12-step guide to growing your therapy private practice.

The guide breaks down the steps you need to take to get you from business planning to organic marketing to client calls to converted clients to having such a full caseload that you have to start hiring more therapists.

It’s 33 pages of clear, concise direction so you’ll feel confident knowing where your business stands now, where you want to go, and how you’re going to get there.

Every day, therapy practice owners are using the steps in this guide to:

Attract more clients by understanding who their ideal client is and speaking to that client through their website and social media.

Convert more callers to clients through a confident intake coordinator who leads their clients through the process from first contact to first session in a way that makes the client feel secure and supported, and fills up therapist schedules.

Track their business metrics in a simple way that helps them make smart business decisions.

Reduce cancellations and improve retention because they know how to maximize the service they are providing to their existing clients (ethically!) instead of constantly chasing new clients.

Streamline their processes so no one on the team is ever wasting time, scrambling to find information, or doubling up work again.

Survey their clients to make sure they are feeling supported by everyone on their team, from the administrative staff to each therapist.

Hire and onboard more therapists to their team as their practices outgrow their existing therapists’ capacity.

Manage their whole business as a confident leader, providing excellent mental health care to their clients, a quality workplace to each therapist in their practice, and contributing positively to their communities.

Take vacations, have a good work/life balance, and make money even when they aren’t doing sessions personally!

 

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