Summary: Tracking the retention rate of your practice and each therapist will help you understand the health of your private practice and make smart business decisions for growth.

Just like the body and the mind, your therapy private practice is a system that is either healthy, dysfunctional, or so...

1) Create an Ideal Client Avatar.  This is a profile of a fictional client who is your ideal client- the person you are best aligned to help and with whom you would most enjoy working. 

2) Use the information in your Ideal Client Avatar to inform all of your marketing efforts: blog posts, social...